JESSE

SMID

Strategic product designer focused on turning complex challenges into intuitive, user-focused interfaces.

work.

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Onvertaalbaar (2026)

Embrace (2026)

Groninger Museum (2025)

Onvertaalbaar (2026)

Embrace (2026)

Groninger Museum (2025)

Onvertaalbaar (2026)

Embrace (2026)

Groninger Museum (2025)

services.

UX/UI Design

Wireframing and Prototyping

Interaction Design

Design Systems

Mobile-First Design

Responsive Design Solutions

UX Research

User Interviews & Surveys

Usability Testing

Customer Journey Mapping

Heuristic/UX Law Evaluation

Competitor Analysis

Branding

Brand Strategy & Positioning

Visual Identity & Logo Design

Brand Guidelines (Brandbook)

Rebranding

Print Design

Social Media Assets

Photography

Portrait & Team

Product

Architectural

Action

Animal

Get in touch

Get in touch

Get in touch

"Jesse is a highly analytical designer who processes every facet of a complex problem to deliver comprehensive, well-thought-out solutions. Rather than generating throwaway concepts, his speed lies in rapidly identifying the exact right design. He demonstrates remarkable maturity in his workflow, consistently stepping outside his own perspective to deeply embed the user's needs into the process. His work is exceptionally thorough, with every design choice clearly justified and strictly focused on creating a tangible impact."

Red Woman

Thomas Geurink

Designer & Lecturer

"Jesse is a highly analytical designer who processes every facet of a complex problem to deliver comprehensive, well-thought-out solutions. Rather than generating throwaway concepts, his speed lies in rapidly identifying the exact right design. He demonstrates remarkable maturity in his workflow, consistently stepping outside his own perspective to deeply embed the user's needs into the process. His work is exceptionally thorough, with every design choice clearly justified and strictly focused on creating a tangible impact."

Red Woman

Thomas Geurink

Designer & Lecturer

"Jesse brings a highly structured and meticulous approach to every project. His process is deeply human-centric, and he isn't afraid to critically challenge different design directions. He doesn’t just generate concepts; he strives for perfection and builds designs that actually make a meaningful impact."

Man B&W

Tjerk Dijkstra

Interactive Designer & Lecturer

"Jesse brings a highly structured and meticulous approach to every project. His process is deeply human-centric, and he isn't afraid to critically challenge different design directions. He doesn’t just generate concepts; he strives for perfection and builds designs that actually make a meaningful impact."

Man B&W

Tjerk Dijkstra

Interactive Designer & Lecturer

"Jesse possesses a unique ability to rapidly generate creative solutions and the skillset to execute them from A to Z. He tackles complex challenges thoroughly and with infectious enthusiasm. What stands out most is his unwavering focus on the user context, ensuring every design decision serves the actual audience. He is an clear communicator who turns ambitious ideas into tangible realities."

Black Man

Max van IJsselmuiden

Senior Product Designer

"Jesse possesses a unique ability to rapidly generate creative solutions and the skillset to execute them from A to Z. He tackles complex challenges thoroughly and with infectious enthusiasm. What stands out most is his unwavering focus on the user context, ensuring every design decision serves the actual audience. He is an clear communicator who turns ambitious ideas into tangible realities."

Black Man

Max IJsselmuiden

Senior Product Designer

"Jesse has a remarkable ability to take a small idea and expand it into a fully grounded, innovative concept. His focus on the user is exceptional, supported by deep research and consistent contact with the target demographic. He communicates with clarity and positive energy, always going to great lengths to deliver an amazing product. UX/UI design is truly his bread and butter, and he brings a bright mind and lively atmosphere to any team."

Woman Side Pose

Reangelo Milton

Graphic Designer & 2D artist

"Jesse has a remarkable ability to take a small idea and expand it into a fully grounded, innovative concept. His focus on the user is exceptional, supported by deep research and consistent contact with the target demographic. He communicates with clarity and positive energy, always going to great lengths to deliver an amazing product. UX/UI design is truly his bread and butter, and he brings a bright mind and lively atmosphere to any team."

Woman Side Pose

Reangelo Milton

Graphic Designer & 2D artist

"Jesse operates with a clear philosophy: no half measures. If a job needs to be done, he executes it exceptionally well. His design process and communication are always clear, deliberate, and highly structured. He is quick to generate concepts and truly understands the value of the end-user, actively involving them from initial orientation through to final testing. I highly recommend him for any UX-driven challenge."

Woman Laughing

Melvin Dotinga

UX/UI & Graphic Designer

"Jesse operates with a clear philosophy: no half measures. If a job needs to be done, he executes it exceptionally well. His design process and communication are always clear, deliberate, and highly structured. He is quick to generate concepts and truly understands the value of the end-user, actively involving them from initial orientation through to final testing. I highly recommend him for any UX-driven challenge."

Woman Laughing

Melvin Dotinga

UX/UI & Graphic Designer

about.

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I transform complex challenges into intuitive, human-centric digital experiences from concept to execution.

Picture

Great design requires rigorous validation and a deep understanding of human psychology. I merge an analytical UX process with high-fidelity UI execution, integrating dynamic and playful elements to make interfaces genuinely fun to use. Tackling projects with dedicated enthusiasm, I consistently bridge the gap between abstract user needs and frictionless, engaging digital experiences.