PROJECT TYPE:
Self-Initiated
INDUSTRY:
Branding
ROLE:
Visual Design & Art Direction
TEAM:
Team of 4
YEAR:
2022
the shift.
problem.
Working in a team of four, we were tasked with creating an educational piece to prevent forest fires. The main challenge involved presenting crucial environmental guidelines in a highly engaging way that successfully convinces readers to change their habits.
outcome.
We developed a modern magazine spread featuring an exclusive interview with an experienced forest ranger. By helping shape the visual identity and shooting the photography, I supported our team in making dry safety warnings accessible and highly engaging."
Instead of just listing standard rules, we took our readers on a visual journey. Based on a real guided tour and authentic answers from the ranger, we designed a striking editorial experience together.
The photos are shot incredibly professionally and the overall visual style is just very pleasant to read. I am absolutely impressed with the result and cannot wait to receive my own printed copy.
Berend Veenstra
