Client:
Zaika Burgers
INDUSTRY:
Branding
ROLE:
Visual Design & Art Direction
YEAR:
2024
the shift.
problem.
Zaika Burgers struggled with a visual identity that reinforced a standard fast food stereotype. The original menu was cluttered, visually heavy, and difficult to read. This lack of clear hierarchy caused friction during ordering and failed to reflect the true quality of their food.
outcome.
The redesigned menu introduces a refined visual identity that elevates the brand to a premium dining experience. Utilizing a light color palette, clear typography, and generous whitespace, the accessible layout provides a seamless, intuitive ordering journey.
The design strategy shifted from a crowded snackbar aesthetic to a premium dining experience. Instead of overwhelming the customer with dense information, the updated layout utilizes strategic whitespace and clear categorization to guide them effortlessly through their choices.
I am extremely pleased with the new menu. It is the result of months of hard work and valuable academic feedback.
The Founder
@ZaikaBurgers
design.
Elevating the Brand Identity
The original menu design reinforced a standard fast food stereotype with a cluttered layout and poor legibility. To align with Zaika Burgers' vision of offering a more premium dining experience, the redesign introduces a clean color palette and significant whitespace. This modernized layout drastically improves readability and allows customers to navigate their choices with ease.
